Client
SHEIN Marketplace
Role
Lead Graphic Designer
Responsibilities:
Creative Direction, Visual Systems, Brand Direction, Campaign Development
Tools:
Photoshop, Illustrator, InDesign
Deliverables:
Print Deliverables, Digital Ads, TV Display, Brand Guidelines, Photo Editing
Designed to Connect
Creating meaningful connections and industry impact
Elevate is a SHEIN Marketplace–hosted networking event created to bring brands, partners, and industry professionals together in one space. Designed from the ground up, Elevate was built to foster meaningful connections while positioning SHEIN Marketplace as a catalyst for growth, collaboration, and opportunity.
Designing the Vision
Bold. Strong. Impossible to ignore.
Elevate needed to feel bold, confident, and forward-thinking. As a new event, the goal was to create a visual identity that stood apart from existing SHEIN Marketplace initiatives while still feeling connected to the brand. The creative direction focused on strength, energy, and visibility—using typography and color to command attention and create excitement.
Built to Stand Out
Typography and color with purpose
Bebas Neue was selected as the primary header font to convey strength and confidence, while Montserrat supports readability and balance across body copy. To introduce personality and movement, Scribo was incorporated as an accent script. The color palette centers around deep purple and dark blue, creating a bold foundation, while neon green adds high-contrast energy—drawing attention and reinforcing Elevate’s role as a standout, high-impact event.
Click the image to view the brochure
Digital Assets
Bold. Strong. Impossible to ignore.
Elevate needed to feel bold, confident, and forward-thinking. As a new event, the goal was to create a visual identity that stood apart from existing SHEIN Marketplace initiatives while still feeling connected to the brand. The creative direction focused on strength, energy, and visibility—using typography and color to command attention and create excitement.
Captured Connections
Turning networking into a shareable experience
The photobooth and photo print designs were created to enhance the attendee experience while reinforcing the Elevate brand. These elements encouraged engagement, interaction, and social sharing—extending the event’s presence beyond the physical space.
Bringing the Event to Life
From signage to hand-held materials
Print assets were designed to support both functionality and branding throughout the event. From signage to supporting materials, each piece followed the established visual system—creating a seamless experience that felt intentional, cohesive, and elevated.
The Result
A bold foundation for future events
Elevate successfully launched as a bold new networking experience for SHEIN Marketplace. By creating a strong visual identity from the ground up, the event established a clear presence, encouraged engagement, and set the foundation for future iterations of the experience.
