Client
SHEIN, Nickelodeon
Role
Lead Graphic Designer
Responsibilities:
Creative Direction, Visual Systems, Campaign Development
Tools:
Photoshop, Illustrator
Deliverables:
Landing Page, PR Box, Web Banners, Email, Email Banners
Turning Bikini Bottom into a fashion moment
Bringing two iconic worlds together through design
I led the creative design for SHEIN’s SpongeBob collaboration, a multi-touchpoint campaign designed to generate excitement, social buzz, and brand alignment between two iconic worlds. Working closely with my Creative Director and Nickelodeon’s marketing team, I brought the collaboration to life through physical and digital experiences—starting with a PR box and extending across web and digital assets.
The Concept
Fashion meets Bikini Bottom
The creative direction focused on translating SpongeBob’s vibrant personality into a modern fashion context. Bold color, playful typography, and character-driven moments were balanced with clean layouts and editorial styling to elevate the collaboration beyond novelty.
The PR Box Experience
The unboxing moment that started it all
The PR box was designed as the hero moment of the campaign—made to stop scrolling and start sharing. I created an immersive, collectible unboxing experience that set the tone for the entire collaboration and encouraged organic social buzz.
From Box to Screen
Same energy, everywhere
Once the PR boxes were out, I brought the same look and feel into digital and web designs. This helped the campaign feel connected across all platforms, from physical unboxings to online shopping.
The Result
I’m ready, I’m ready, I’m ready
The SpongeBob x SHEIN collaboration delivered a fun, high-energy launch that blended nostalgia with modern fashion. The campaign stayed bold, clear, and cohesive—proving that fashion can have fun and still look good.